About Personal Choice
Autumn Winter 2010
Personal Choice continues to astound with its never-ending quest for new design elements to entice and delight the plus size customer.
With the collection divided between their best seller occasion wear collection and accessible and wearable day pieces, one thing is apparent and key to the collection - a strong and beautiful colour palette and separates with a unique print and design that will attract a new and diverse customer.
Their occasion wear collection consists of strong colours such as grape, fuchsia, moon mist turquoise, red and sapphire blue. Russet coloured sateen shifts appear with transparent necklines and appliqué detailing, complemented by a choice of long opera style coats or wide lapel cropped boleros. Block colour paneling in sumptuous colour combinations appear on silk chiffon floaty styles. Team with their equally elegant matching un-seamed colour panel bolero for a young and on-trend look. Alternatively, opt for the younger tunic styles with floral placement print, flared sleeves and black lace panels for even more dramatic flair.
Jacquard features strongly this season, as does beading and ornate detailing such as grosgrain seams and studded necklines. Graphic print splashes appear on jackets and matching shifts. Other contemporary design details include baby doll style dresses with puffball hemlines, large black spot mesh, capri lining and vintage brooch detailing. For a mix of the classic and the new, cowl neck spotted cream tops look great when worn with crushed crinkle effect jackets with double collars and spiral buttons. Border cut work and contrast stitching adds further glamour to moon mist and cream long coats and shift dresses.
Their red, black and white story tells a dramatic fashion story as colour blocking, and clever use of colours create simple but stunning statement pieces. Choose from their exquisite long collarless black coat with black, red and white border panel and leather trims. Wear with their simple but powerful red dress for a truly fashion forward look. Alternatively contrast with their graphically cut and styled red and black shift dress with diagonally shaped red side panels. As part of their colour blocking story, black and sapphire blue blocks of colour look stunning on the shift dress and matching long waterfall cardigan - one of the most complementary styles for curvy shapes.
Daywear with Personal Choice also promises to engage the customer with a selection of equally cutting edge pieces. Stunning statement pieces include built-in mesh waistcoats with wool trims attached to jersey undershirts. Textures and fabrics are merged - such as boiled wool and silk twill - for sumptuous styling, and utility styles reign with their renowned combat style dress made from satin twill with draw string detailing and a dropped waist.
For a truly unique design choice, choose from their exquisitely cut and coloured occasion wear pieces to their versatile and funky day pieces this Autumn/Winter.
