Merchandising
Each Collection is delivered in co-ordinated stories at scheduled intervals, making Merchandising simple and effective.
Mix and Match separates by keeping dominant colours in key areas, blended with neutral tones or prints.
Keep rails looking light by only placing jackets and tops on higher rails.
Forward hanging rails display products best and are key for items such as dresses.
On lower levels keep skirts and trousers neat by blocking styles together and breaking with long tops or knits.
Make the most of your display by co-ordinating the front rail stock with items displayed in the window.
Highlight trends by using the Michael H imagery available to all stockists on shelving and above rails, ideally at eye level.
To re-inforce the Brand message, use the clearly identifiable branded hangers on all Michael H collections.
